Canada based Kiwi Jr return with a visual sparkle that could ignite the whole sky. Entitled “Gimme More”, that’s exactly what you’ll be saying once the track’s video finishes
An iconic sound and a warming video to go with it? What else do you want from Canadians Kiwi Jr. Somewhere between 60’s pop, early 80’s college rock and the indie essence of the 90’s, Kiwi Jr breathe everything original and combine a string of musical sounds. Storming back with their new release “Gimme More”, the music video for the number presents itself on a silver platter, ready to indulge.
Featuring a nostalgic approach to indie meets the 60’s jangle pop, the music video plays through a retro TV before turning to a live performance from the band. There’s a Beach Boys-esque to the track but feels breathtakingly original with the band’s distinctive sound that vibrates your soul.
Favourite part of the video? It has to be the fogged room filled of a blue aesthetic while a TV plays the band’s iconic performance. The whole aura of the video feels refreshing and includes some of the best videography you’ll see all month. Leaving you wanting more “The End?” isn’t really the end, it’s most certainly the beginning of a wonderful career for quartet
On the video, Kiwi Jr had this to say: “It was shot mostly at our favourite bar in Toronto – Black Dice Cafe. It’s a rockabilly bar and though Kiwi Jr is very unhip to that scene, we tried to pay it justice by wearing leather jackets.
We’ve had probably every band meeting we’ve ever had at that bar, and the owner Hidecki was nice enough to let us shoot there as long as we didn’t break anything (which we did during load in before we even started shooting). A hot fact is that Mike has one of the all-time pinball scores on the board there.”
Sean Foreman (Director) – “We wanted the video to feel like it was based off dream logic. Things don’t make sense, the band keeps popping up, rooms are oddly connected somehow, it’s nonsense but at the same time there seems to some undercurrent of reason guiding things.”