‘True Love Never Dies’ is an anthemic new release from hotly-tipped LA upstart Peyton Shay

The track is the artist's second release of the year following the well-received 'Aftertaste'.

The track is the artist’s second release of the year following the well-received ‘Aftertaste’.

LA artist Peyton Shay has spent the past few years gradually establishing her bold and personality-filled brand of alternative pop, and seems to be growing in confidence and guile with each coming release.

The latest of which is the brand new ‘True Love Never Dies’, a stomping pop anthem about the bonds that we form with people and the long-lasting effect that they have. The track is a showcase of the powerful songwriting and vocals that the artist possesses, and once the euphoria of the chorus hits, the track ascends into even more exciting and emphatic territory. The guitar solo that emerges out of nowhere adds another layer to the engaging and memorable nature of the track too.

Peyton says on the track, “‘True Love Never Dies’ is an eccentric song pulling inspiration from timeless rock hits and modern elements. After almost losing someone close to me, I realized love and connection lives on for an eternity, both here on earth and beyond. The edgy verses represent the feeling of anxiety when you know time is moving too fast, and you wish you could slow it down. However, a realization occurs in the chorus, shifting the mood into a euphoric feeling of fulfillment after realizing the love you share never dies.”