‘limits’ is a catchy and creative new single from rising star Erin Bloomer

The UK viral sensation teams up with Australian artist Birdee 王煒 on the new release

The UK viral sensation teams up with Australian artist Birdee 王煒 on the new release

If you speak to any young people about the state of modern dating right now, then the chances are, what you’re going to hear back won’t be good. This seems to be an epidemic that people are growing sick of right now, and latest Erin Bloomer single ‘limits’ finds the artist at the end of hers and deciding to set some boundaries for herself.

The new single, which features lauded Australian artist Birdee 王煒, has an effortlessly catchy and poppy appeal that melds excellently with the narrative and adds an extra layer of attitude and sass to the unapologetic and honest nature of the artist’s lyrics and candid attitude toward the subject. ‘limits’ is a track that feels empowering and infectiously catchy throughout, and has all of the hallmarks of a breakout pop hit that resonates with many young people who feel the same way.

Speaking of the track, Erin says, “Limits is quite literally about reaching your limit, the end of your tether and finally setting up healthy boundaries for yourself. It’s inspired by the current dating climate for young people – it’s brutal out there!”