The rapidly emerging artist continues to showcase her glamourous and unpredictable alt-pop appeal on her latest single
Her distinctive aura and fascinating appeal provide exciting rising artist Alfreda with a kind of star quality and uniqueness that can often feel lost in modern pop, with the artist’s fiercely distinctive sound and expansive soundscapes feeling part of a more all-encompassing world that surrounds the artist thanks to her aesthetic and the care that goes into its presentation.
Not that the artist’s sound feels like it needs any of this to be successful, with her nostalgic and mysterious sound shrouded in a mist of old Hollywood glamour that feels intoxicating and enticing, as explored on new single ‘Frankie’, a stirring and heart-breaking track that engulfs themes like mistaken identity, lust, and obsession in a way that only Alfreda can. The track’s shapeshifting and expansive nature mirrors its chaotic narrative with rousing effect, and makes for a truly exciting and thought-provoking release that it packed full of charm and little nuances to dissect and explore.
“Frankie is about the time I fell hard for someone (admittedly I hardly knew him), and then once when we bumped into each other he got my name wrong.” Alfreda says of the track. “I took this anecdote and have developed it into a sound bite where I become this ‘Frankie’. I become someone else and give in to everything I believe men want. Frankie is easy. Frankie is a good time girl. Frankie messes around and doesn’t get hurt”