‘hell nah’ is a fierce and empowering new single from AYLA

The track leaves little in the way of subtlety as the artist explores her wants and desires

The track leaves little in the way of subtlety as the artist explores her wants and desires

On her seductive new sprint of a single ‘hell nah’, rising artist AYLA celebrates unapologetic sexuality from a female perspective, flipping the script on hip-hop and R&B sounds that are so often built around themes that objectify women or glorify violence.

The track is centred around this idea of female desire, intimate and passionate throughout with no room for subtlety or filter. The artist explicitly lays out exactly what she wants with an empowering sharpness, with the sultry blend of hip-hop and synth pop providing the perfect platform to showcase it. Women’s sexuality is something that is rarely explored in such a stark and direct and unfiltered way in modern music, and ‘hell nah’ embraces everything that makes it feel daring on the artist’s own terms. The new single is brash, uncompromising and packed full of fire and fearlessness, and makes for a truly refreshing and memorable listen.