Who TF is Áyal?

We had a chat with emerging New York-based artist Áyal following the release of their dynamic debut single ‘Love Bomb’

Boasting an effortlessly dramatic, distinctive sound that transcends boundaries, genres, and any other kinds of labels you might put on it, rising non-binary artist Áyal is somebody with a flair for glittering, expansive sounds that feel both nostalgic and modern thanks to their unique allure and style.

The debut single from the project is ‘Love Bomb’, a track that delves into themes like relationships, manipulation, and toxicity, providing the artist with the perfect way to introduce the drama and bombast of their eclectic sound while marrying it with a real sense of authenticity and empowering approach. The track already singles Áyal out as a multi-faceted and emphatic artist who operates entirely in their own lane, and we had a chat with the artist to find out some more about their distinctive style and their story to get to where they are now.

Who TF is Áyal?

Hey everyone! That’s me! I’m a New York-based pop/rock artist with a strong background in musical theatre, which has significantly shaped my music. For me, it’s all about creating music that connects with people and tells stories that need to be heard. I want to shed light on the dark side of modern life, like the crazy way people love-bomb each other or how social media messes with your mind, or even the struggle to achieve the American Dream in this day and age, I want to tackle it all in my music. I’m constantly searching for the perfect lyrics and melodies to get these messages across in a way that really hits listeners right in the feels. My hope is that by doing so my listeners will feel as though they’re heard and less alone by listening to my music. Because we’re all going through these things.

How long have you been making music?

I suppose one could say I’ve been making music for 13 years. That’s how long I’ve been doing musical theatre. But a little over a year ago the lights of Broadway started to lose their shine in my eyes. I grew tired of lining up for auditions where I was just a number, I had no individuality, and I was never really seen for what made me special. I also didn’t want to tell the same stories over and over again anymore. I wanted to tell my story, because, frankly, who else was gonna tell it? That’s when the world of pop/rock began to call me. I loved its angst and the ability to express myself through raw unfiltered emotion freely. Finally, I was in charge of my creative destiny. It was an autonomy I had been craving for a long time.

Why do you make music?

Music is my escape from the world. It lets me be vulnerable, strong, and connected all at once. As a queer non-binary person, finding spaces to truly be myself can be tough. That’s why I want my music to be that safe haven for others too. Imagine blasting your favorite song, feeling exactly who you are, and living your truth to the fullest. That’s the vibe I want to cultivate! My music is like a soundtrack to the idea of “be the glitter you wish to see in the world.” That’s my personal ethos.✨

Honestly, the world needs more kindness, empathy, and real talk. That’s the message woven into every note: a celebration of what makes us all human and the invisible threads that connect us. Maybe a song will spark a tough conversation, or maybe it will just make someone feel seen. As long as my music makes a positive impact, I’ve done my part.

What are your biggest influences?

My music is a blend of many influences. On the creative side, Beyoncé is my queen. She doesn’t just perform, she takes genres, explores them, and makes them her own, all while respecting their roots. That’s the kind of artistry I strive for.

For raw emotion in songwriting, Olivia Rodrigo reigns supreme. Her lyrics capture feelings perfectly. But music isn’t just about the words, it’s about the energy you deliver them with. That’s where powerful artists like Pat Benatar, Joan Jett, and Bon Jovi come in. Their music electrifies! Seeing Adam Lambert rock the stage with theatricality showed me you can be successful and still embrace your dramatic side.

What would you say has been your best moment so far?

It’s for sure having music journalists from around the world be interested in writing about my music, like at CLOUT! It’s been such a crazy and surreal experience. There’s a moment of disbelief – wow, people are actually listening to my music and appreciating what I’m doing? It fills me with such joy and motivation to keep creating my art. If only I could go back in time and tell the younger version of myself that you and your art will be appreciated by some truly incredible folks! It will just take time to find the people who understand you.

How would you describe your sound to somebody unfamiliar with it?

It’s all about the drama, baby! Coming from a musical theatre background, storytelling is everything to me. It all starts with the lyrics – it’s the foundation for the sonic journey I take the audience on. There’s always a pop/rock base, big, bold vocals alongside driving guitars, all sprinkled with theatrical flourishes, the occasional classical nod, and maybe even a hint of jazz or a hymnal touch, depending on the song’s message. It’s a genre-bending playground! I’m a big fan of music so I’m always paying homage to my favorites. This mix of influences lets me create music that’s dramatic, powerful, and connects with the audience on a deeper level. I want you to feel something when you listen, whether it’s belting it out with me or getting swept away by the melody.

What’s your dream “I’ve made it” moment?

I do believe in the power of manifesting…so doing a duet with Beyoncé! Let’s make it happen people!

We love your new single ‘Love Bomb’, what more can you tell us about it?

Thank you! But, ‘Love Bomb’ was totally born from some real-life drama. Ever heard the saying, “All is fair in love and war”? What a lie! Sometimes love can feel like a battlefield, we know thanks to Pat Benatar, especially when you’re dealing with a love bomber. They shower you with affection to control you, then vanish like smoke. No thanks!

That experience ignited a creative firestorm. Fueled by anger and hurt, I grabbed my pen, and the music for “Love Bomb” practically poured out of me. It’s a furious melody laced with betrayal, a sonic expression of that emotional rollercoaster. Growing up, I devoured the raw emotion of 80s anthems like Pat Benatar’s “Love is a Battlefield” and the scorned rage in Bon Jovi’s “You Give Love a Bad Name,” and Joan Jett’s “I Hate Myself for Loving You.” These songs explored the darker side of love, making me question that whole “All is fair in love and war” thing. Love and war can feel a lot alike, and both can leave you bruised. “Love Bomb” is my reimagining of the 80s glam rock heartbreak anthem for the modern era. It’s about channeling that pain into power and reminding everyone that healthy love is out there. Don’t settle for anything less!

What else do you have planned for the near future?

I’m planning on finishing my debut EP, Catharsis! ‘Love Bomb’ is just the first taste of what’s to come from it. This EP is gonna tackle all the biggies for my generation: Millennial angst, societal pressures, and the transformative power of music. But that’s not all! Each song explores these themes in a unique way, with some tracks leaning into full-on rock anthems and others taking a more introspective, ballad-like approach. I can’t wait to share the full journey with you!

And finally, who is your biggest fan right now?

It’s definitely my music teacher Sue. She’s been with me since I was 14 and is now my co-composer. I don’t make a single musical decision without her. Together, I write lyrics and she helps me compose melody and instrumentals for my tracks. I wouldn’t be nearly the musician I am without her. She’s my musical mom. The first 15-20 minutes of our lessons are literally a therapy session, she helps me through whatever is bothering me that day. I am so happy to have her on this journey with me. Love you, Sue! ❤️