We had a chat with London based alternative pop artist OLI following the release of her melancholy new single ‘Can’t Do It Right’
Across the last few years, Oli Masek, better known as OLI, has been establishing a thoughtful and often poignant brand of alternative pop that highlights the deft, intimate charm of her writing and the cinematic scope of a sound that is steeped in heart and emotion.
The artist’s latest single ‘Can’t Do It Right’ is the latest resonating showcase of her appeal, a track that feels both upbeat and melancholy in its own way. The narrative surrounds the theme of always feeling like you’re getting things wrong and ending up isolated as a result, something that many listeners will resonate with, and is packed full of alluring moments and a very real, raw feel to it. We love the new release, and as long-time admirers of OLI and her sound, figured it was a great time to have a chat with the artist and find out some more about her.
Who TF is OLI?
OLI is making melancholy pop songs for 3 am. Emotional, moody and meant to keep you company.
How long have you been making music?
I’ve been writing since I was 6 or 7. I even performed one of my first songs, ‘Love in a Box’, which I wrote over that piano piece every kid learns, the Flea Waltz? (had to google that one…) Hilarious looking back, but I’ve always loved writing music.
Why do you make music?
Honestly because I can’t not. When I have a theme or feeling in my head, the only way to really process is through writing. I am not a big crier, but I swear music makes me so emotional. It feels like I’m inside the song, surrounded by all the sounds. I just love music so much and I really value it in my life.
What are your biggest influences?
Norah Jones, Lana Del Rey, Katie Melua, Sade…. all those really emotional voices. But also, bands like feeder, Tedeschi Trucks Band or even The Carpenters. Their music makes you feel something. And then there’s moody weather and seasons, I could write about that forever living in London.
What would you say has been your best moment so far?
Releasing my first album last year was absolutely the best moment so far. I feel like it’s something most musicians work towards and to have the time and support to actually do it has been so rewarding. But more than that, it really deepened my relationship with the people listening. I get so many more messages now and feel a lot more connected
How would you describe your sound to somebody unfamiliar with it?
I’d say it’s moody pop with cinematic touches that sounds best late at night. It’s very atmospheric and meant for you to get lost in.
What’s your dream “I’ve made it” moment?
I think wining an Ivor Novello award would be a completely out of body moment. Any kind of recognition for my songwriting would truly make me feel like I’ve made it.
We love your new single ‘Can’t Do It Right’, what more can you tell us about it?
‘Can’t Do It Right’ came from that feeling of always second guessing yourself and never quite getting it right. Being stuck in that frustrating loop that’s hard to break out of, I think most people can relate to that. I first wrote the song a few years ago when I was still figuring out my sound, and re-recording It now just felt right. I’m glad we managed to keep that cinematic edge.
What else do you have planned for the near future?
I’ve been working a lot on new music and have three music videos on the way, which I’m really excited about! ‘Old Ways – Slowed & Reverb’ will be out next month with a really cool video filmed in Berlin. I am also hoping to collaborate more, it’s inspiring working with other musicians.
And finally, who is your biggest fan right now?
I’d have to say my cousin Ian. He only recently started releasing music himself, but he’s always been extremely musically talented. He loves dissecting my songs with me, and it means a lot to have that kind of support as well as honest criticism.
