The track continues to show why the artist is one of the most hotly-tipped alt-pop artists around.
Lauded by many (including us) as one of the most exciting and creative prospects in alternative pop, Emei has been constantly rising and rising over the last few years, seeming to come even further into her own on each and every new release.
The latest of which is ‘Scatterbrain’, a cutting edge and razor sharp new release that bleeds with a thoroughly modern and blisteringly exciting appeal. Everything about the track, from the artist’s effortlessly cool vocal performance to the slick and polished production feels weirdly accessible while also having this chaotic and unpredictable edge. ‘Scatterbrain’ is about ADHD and the methods that people will use to try to tame it or calm it down, and this is communicated wonderfully through the unique textures of the sound and the unpredictable chaos that comes with it. Emei is quite literally the present and the future of alternative pop, and her colourful soundscapes, off-kilter charisma and effortless sense of cool have already made that an inevitability.
