The track comes with a similarly enthralling new music video too
Boasting an eccentric and one-of-a-kind approach to his sound that varies around a wide range of genres and spheres around the worlds of alternative rock, Greg Hoy is an artist who’s charismatic appeal and no-nonsense style has seen him carve out a distinctive and defined place for himself in modern music.
The artist’s latest single ‘What, My People?’ is something of a celebration of everything that makes the artist feel exciting and different, taking on a raw, DIY approach that features both a self-recorded and self-produced sound and a video edited, shot, and directed entirely by the artist himself. This single-minded and gritty approach does a great job of amplifying the hard-hitting edge of the garagey sound and the creative elasticity of the guitars and booming percussion. The track feels like classic rock and roll in every sense of the world, and is a throwback to a more pure, more defiant time when rock was purely about being loud and laden full of memorable, gripping hooks.
