The track is another gem from her debut album 777.
With an engrossing, arresting sound and enough personality and bite to stand out from the crowd, upcoming Canadian singer-songwriter Loviet is showing all of the characteristics of someone destined for a bigger things.
The latest example of this is new single ‘Pull Up’, pulled from her debut album 777. The track is engrossing from the offset and stacked full of catchy hooks and moments, melding bouncy pop sounds with a real undercurrent of realism and gravity that accentuates the authenticity of the artist and her writing. Loviet is fast blossoming into the star that she is capable of being and with each coming release it becomes a little clearer what a talent the artist is.
As she explains about the single: “This song is me being at the mercy of life and the elements. In this track, I feel like I’m trying to reach back to a place that’s earthy and cathartic while I’m being pulled forward in the viscous cycles of social media and modernity. I created the initial track at a kitchen table during a 14 day quarantine and wanted to get all my frustrations out. I don’t know the version of myself that I’m putting online and I don’t understand the relationship I have with it, but it tortures me daily, and I know the way I used to live versus now and that haunts me too. I’d like to be at peace with both but think it’s all just too fucked up, and I’d like to know it’s worth it in the end.”
