The track is the latest in a slew of successes for the artist
Producer, singer/song-writer, DJ and multi-instrumentalist MAX RAD is someone who has repetitively caught our attention over the past few years with his thoughtful and often emotional brand of electronic pop.
Latest release ‘Blud Sugar’ continues to establish his warm, unique sound that is wrapped in a cosy sonic blanket. Lush synths and MAX’s rich, soulful voice dominate proceedings on the melancholy new track, as it continues cement the artist’s status as one of the UK’s go-to talents for laid-back, rich electronic sounds.
Talking about the new track, MAX RAD shares: “‘Blud Sugar’ is about craving something that you miss, something that you know is bad for you but feeling the need for it all the same. I wrote this in the height of the UK’s Lockdowns, the pine for normality, losing yourself in crowds of people and wanting freedom back was at a fever pitch, everybody missing a former life, a former identity – the partying, the connection with people – it was like craving a drug and not being able get it or something. So this track is like a call for escapism, to return to what used to be, but also knowing that those former lives came with a cost.”
