The track continues to establish the uniqueness and scope of her distinctive sound.
Born to a Swiss mother and Egyptian father, it is no surprise that not.fay is an artist with a truly unique perspective and sound, that manifests itself in her creative tracks that showcase the swathes of charisma and potential that she possesses.
The latest of her releases is ‘MAMA’, a poised and atmospheric release that continues to expand upon not.fay’s sonic world. Her slow-burning brand of late night R&B feels as delicate and emotional as it ever has on the new release, with the carefully stripped-back nature of the track giving her words and delivery an extra sense of gravity. The conversational and intimate nature of the lyrics also provide the track with an added layer of vulnerability and closeness, a stellar release that feels as specific and pointed as it does ambiguous and open to interpretation. A track that feels both easy to understand and undecipherable. An ode to not.fay and the perplexing scope of her talent.
Heartbreaking, infuriating, yet desperate – ‘MAMA’ is what not.fay refers to as ‘ambiguous art’.
“I love art that leaves room for interpretation. It’s so specific, yet so broad. It reminds us that we’re all feeling the same emotions and going through the same experiences, even when we aren’t.”
