The London trio take aim at influencers and self-obsession on their latest single
Sometimes explosive, sometimes introspective, but always though-provoking and exciting, UK outfit PLAY DEAD continue to assert themselves with their anthemic new single ‘Pretty Little Thing’, an acerbic and spiky look at self-image obsession that continues to highlight the band’s unique lens as they take aim at modern life and culture.
The track has fun feel to it throughout, boasting a melodic pop flair while never losing that dangerous, punky feel that has won them so much acclaim in recent times. There is a real catchiness to the sound that juxtaposes some of the more cutting themes of the lyrics, with the track laced full of multi-faceted, stylish appeal that feels both unpredictable and powerful. ‘Pretty Little Thing’ sees the band to continue to paint their bleak pictures of life in the modern age with a punk rock spirit and dynamic approach that feels both nostalgic and revitalisingly fresh.
In the words of singer Joe Blair, the song “is all about influencer culture and how it eats away at those who fall for doing it. It came to me as I saw an ex-love islander promoting a f*ckng car air freshener.”