The track comes with a similarly stunning and thoughtfully crafted music video
Armed with a captivating and atmospheric sound that feels both laid-back and vibrant, rising artist Pola is an artist who’s catalogue of tracks showcases a world of potential and nuance, melding genres and styles in a way that feels seamlessly natural while crafting some of the most interesting soundscapes around.
The artist’s latest single ‘The World Needs Love’ is a potent amalgamation of pop and trip hop that moves with a deliberate pace and creates this wonderfully serene, yet purposeful feel throughout. As the title suggests, the track looks towards a more hopeful and happy future, and the heartfelt nature of the lyrics just compounds this soothing feel and appeal. The track also comes with a video that features intricate hand-drawn and illustrated animations, completely free from AI-generated shortcuts.
Pola stands firmly against the use of AI in artistic creation, stating:
“I want AI to do my laundry and dishes so that I can do music and writing, NOT for AI to do my music and writing so that I can do my laundry and dishes.”
