Alt-pop newcomer chasing luma embraces transformation on debut single ‘bittersweet’
A multi-hyphenate project defined by introspection, chasing luma explores some of life’s most challenging albeit fulfilling themes via beat-driven alternative pop.
A reflection of his own artistic reckoning, chasing luma’s debut single “bittersweet” is due for release tomorrow.
Throughout the ebb and flow of his career, Luke primarily produced dance and electronic music.
Although successful in his efforts, the Gold-certified producer felt a disconnect between his life and his life’s art.
Following a lengthy bout of writer’s block, Luke MacDonald looked inward to rediscover and redefine his musical path.
Returning to a fundamental place of childlike passion, Luke renewed his vows to songwriting while keeping the limitless wonders of dance music in his peripheral; thus leading to his magnum opus – chasing luma.
Speaking about the new release, chasing luma shares,“‘bittersweet’ was the song that made me decide to make the chasing luma project.
For a long while I was really lost and not sure what sounded like ‘me.’ So I tried to forget everything I knew about making music and start from nothing – I was making at least one song a day and so much of it was… not great.
In 2019 I made the first version of ‘bittersweet’ and something clicked for me, it was a really special moment – I felt so many new ideas come at me at once! Without being too revealing, ‘bittersweet’ is about being at a crossroads in the world, and struggling to find your truth.
It’s about asking yourself if it’s worth it to abandon everything you know, or to stay in your comfort zone; knowing you want more out of life, but not knowing quite how to get it yet – being aware that you’ll probably be happier if you follow your heart and ambition, but being a bit timid of the cost of that.”
