The track is the Finnish artist’s first new single following her exclusive catalog deal with Meridian (ECR Music Group)
An artist championed for the composure of her stunning vocals and the intimate, stirring nature of her captivating and often intricate pop sound, Ruut has returned with her first new single in five years in the form of ‘Unbeatable’, a thoughtful and moving new release that touches upon our perceptions of strength and gives us a taste of her exciting new era as an artist.
The track has a gentle yet quietly powerful feel to it that pulses through every facet of the sound, offering a great sonic representation of its themes while maintaining a lush, melodic appeal that is packed full of memorability and heart as it progresses. In increasingly fractured modern times, traits like vulnerability and compassion feel just as valuable and important as those which we traditionally associate with strength, and this track does a great job of reinforcing that in a multitude of ways through its lyrics and style.
“The meaning of this song has evolved for me, as I’ve evolved,” says Ruut. “I used to imagine the warrior as a mythical symbol of constant strength and courage. Now, I know the real warriors in my life are the ones who make room for vulnerability, authenticity, and softness.”
