The track continues the artist’s excellent run of recent form.
Thanks to her distinctive sound and her relatable and affable storytelling, Sidney Bird has quickly established herself as one of the stand out artists of her generation, spawning a plethora of engaging and memorable releases that are packed full of contemporary pop appeal and personality.
On her latest release ‘On Brand’, the artist dissects the idea of having to conform to the ideas of what you’re supposed to and what your “brand” is. It is a track about stepping out and being you, regardless of what that means, and embracing what makes you happy rather than what makes you seem cool or what people would expect. The artist’s personable songwriting is on full display here, with her signature vocals weaving through the narrative seamlessly and making for a truly engrossing package. Sidney’s charisma and thoughtful message are what truly make ‘On Brand’ into the self-love anthem that it is, and her catchy and lush indie pop sound means that the message will whir around your head for days on end.
“I wrote this song after I felt so lost and frustrated about pitching myself and trying to describe my music.” Sidney says of the track.“It is a journey to figure out the things you like dislike, the places and people that make you feel your best. I want people to use this song as an anthem anytime- for any time that you’re doubting yourself and your ‘brand’. It’s normal to like a bunch of different things! and you should never label yourself as one thing or keep yourself in a box. Be free and creative! Try different things, don’t be afraid to be off ‘brand'”
