The track comes with the announcement of her highly-anticipated debut album, How To Perform Magic
Consistently hailed on this site and beyond as one of the most exciting rising artists in UK music, SOFY is a shapeshifter of a modern alternative pop artist who is capable of conveying a wide range of styles and moods through her sound, and the announcement of her upcoming debut album How To Perform Magic promises to showcase the best of the artist’s ambitious and soaring appeal.
Alongside this announcement came the artist’s new single ‘DooYa’, a track that has a Britpoppy charm to it throughout as the artist takes aim with her claws angled towards the nepotism and unfair advantages that people so often find themselves benefitting from in the music industry. The sound has a light-hearted and fun glow to it throughout while the lyrics hit hard and offer a message that will resonate with a lot of artists trying to push through the noise and make a name forthemselves in an increasingly crowded and lopsided landscape.
“I love DooYaa, it’s one of my favourite songs I’ve ever written. Its strength is definitely in its sarcasm.” SOFY notes on the single. The track was during a period when she was balancing two jobs to support her music, and doing everything in her power to keep momentum as an independent artist.
“I felt really frustrated seeing others handed opportunities through nepotism, industry connections, or major labels. So this song is a huge two fingers up to the hype machine.”
