‘Videos’ is a slow-burning and atmospheric new release from Strawberry Launch

The track is the exciting band's third and final release of 2023.

The track is the exciting band’s third and final release of 2023.

Strawberry Launch are a Brooklyn indie rock-pop band who have garnered a reputation over the last few years for their multi-faceted and diverse sound that channels a range of emotions and feelings in cathartic and creative fashion, highlighting the composure and poise of the outfit. Latest single ‘Videos’ is a track that speaks to this diversity and poise in dramatic fashion, making for a captivating and enticing listening experience that grips you early on and never lets go.

The track has this brooding atmospheric tension from early on that feels intense, hinting at an impending storm as the track builds and swells throughout. ‘Videos’ explores the complexities of relationships in the age of digital media, and the unfortunate ways that people can exploit them and hold onto things like pictures and videos when these relationships end. The grungy aesthetic and foreboding darkness feels inspired, as the simmering rage in the vocals and instrumental slowly grows throughout before resulting in a powerful climax that serves as a huge emotional release that feels fitting considering the dingy and sordid subject matter. Strawberry Launch feel at their most daring and volatile on the release, with this quiet sense of anger and frustration boiling and melding satisfyingly with the track’s slick, sultry instrumentation.