Unwrapped: ARO – I Fall in Love Too Many Times

We had a chat with exciting LA artist ARO about her introspective and powerful new single ‘I Fall in Love Too Many Times’

Her thoughtful alternative-pop sound and thoughtful, often confessional lyrics have propelled ARO into the conversation for the most exciting emerging artists around today, with the artist amassing thousands of streams and fans through her immersive and often soul-baring work.

The latest release from the artist dials all the way in on the confessional side of her sound, with ‘I Fall in Love Too Many Times’ laying out the personal, inner struggles that she faces in terms of who she is and her identity. This makes for a relatable and alluring single that feels as captivating and powerful as it does softly melodic and engaging, buoyed by the gently flowing nature of the sound and the captivating guitars that compliment her narrative perfectly. We love this new release, and figured that its rich, personal depth created enough of a sense of intrigue to have a chat with ARO to find out some more about the track and how it came to life.

Hey! We love your single ‘I Fall in Love Too Many Times’, what more can you tell us about it?

This is one of those songs that I sat down and wrote in like 15 minutes. Those kinds of songs that come out that seamlessly are really special to me, because they’re coming from a really real place. I didn’t have to think about anything too hard or force a rhyme scheme. The words just poured out as if I already knew the song. It was also one of the first songs I wrote that I was really proud of over a year ago. I wasn’t sure at that point if I was actually going to move forward and pursue music, so it’s cool to see it come to life now.

What was the process like putting it together?

Well even though I wrote the song over a year ago when it came time to produce it I ended up changing the melody and rhythm last minute. I initially brought this song to my producer wanting to make it more of a rock/alt song. So we worked on the instrumental for a bit and just none of it was feeling right. I was feeling really down about it and felt like I had kind of hit a wall, and then one night I was messing around in my studio and it just all fell into place. I sent my producer a new demo and we both were like ok yea this is it.

What were your biggest influences when creating the track?

Well first and foremost my ADHD lol. This song is about the constant cycle of hyper fixation and burn out that I’ve experienced for a lot of my life. I fall in love too many times with too many versions of myself that I could become. Sonically speaking, the final version of this song is drawing on inspiration from Khalid and Halsey. The kind of hazy electric guitar and mellow dancehall rhythm came together in such a cool way, I’m really happy with how it turned out.

What was the thought process behind the video?

So when I initially imagined the music video for this song I imagined myself in a great ballroom dancing with all these different versions of myself. I didn’t have the budget or technical expertise to make that happen but I couldn’t get the aesthetic out of my head. So I was looking through Pinterest for inspiration and came across these really great Marie Antoinette inspired photoshoots and everything just clicked into place. She’s someone who represents overindulgence, extravagance, melodrama and I just felt like it meshed so well with what the song is about.

What else do you have planned for the near future?

I’m working on my first EP: Messy, at the moment. So I’ll be continuously releasing singles that I’ll end up rolling into that EP. This first collection of work is mostly about the flawed, messy individual that I am and will serve as kind of a natural precursor to my second EP which marks a kind of coming into myself and owning who I am.