Who TF is FHUR?

We had a chat with emerging London-based dark pop upstart FHUR following the release of the chillingly cool ‘Yearn’

With a sound that features sultry vocals that mesh seamlessly with a cutting edge, harrowingly dark sound, London’s FHUR is an artist who has been turning heads with to her distinctive and eclectic dark pop style. Her hypnotic synths dominate a sound and an atmosphere that feels as dancy as it does moody, filling the room with a sense of unease while maintaining a melodic and effortless cool.

Her latest release ‘Yearn’ is her third since her emergence in late 2021, and sees the artist leaning into the darker, punchier aspects of her sound. Narratively, the track addresses the toxic ways that we treat ourselves, finding solace in situations that only seem to hurt us rather than provide us with respite or happiness. ‘Yearn’ is a track that calls to our darkest versions of ourselves, the intimate side to your personality that only you get to see. We found the track insatiably interesting and cool at CLOUT, and with FHUR on a steady rise, we felt that this would be the perfect time to get to know the artist a little better and find out some more about the new release.

Who TF is FHUR?

FHUR is a dark-pop artist based in London. My music is a blend of dark, sultry synths and rhythms to create a sonic landscape for being sad and dancing at the same time.

How long have you been making music

I’ve been making music since 2017, that I usually refer to as the date when I started messing around with DAWs! Since then it’s been a trial and error process, constantly trying new sounds until I found what I like and trying to get better each time. FHUR was born around 2019 when I was finally more aware of what I wanted to say/embody with my music and that’s also the year I wrote my latest single “Yearn”.

Why do you make music?

I think making music has become quite an obsession to me. Initially it started as writing down lyrics, as I wasn’t able to write or produce any music and then it slowly evolved to creating tracks. Music is my freedom, my way to express myself and “exit” myself, so to say.

Finding sounds, working on tracks, is how I stop all the voices in my head and I just feel I’m alive. I think from one point of view it’s really selfish, on the other hand is my way to communicate how I feel and hopefully relate to others. I’ve never felt more connected to people then at a live show, or when someone tells me they’ve listened to my music and felt something.

It’s my personal way to be connected to myself and the world around me. 

What are your biggest influences?

When I was a teenager I was spending a lot of time listening to music, often by non-mainstream artists, and I think I kinda developed an attraction to dark sounds. There are two albums from 2011 that I think made my turn my musical route forever, which are Ceremonials by Florence + the Machine and Destroyed by Moby.
Artists I look up to are Florence + the Machine, Placebo, The Cure, Radiohead and Lana del Rey. I think all of them taught me that being unique and making music with feeling is the way to go, to make art that will find the right hearts. Listening to their music I realised that there is no such thing as an “already heard” melody or lyrics that no-one will relate to.
Sonically, I love Gesaffelstein, Sølv, BANKS, Tove Lo and CHINAH.

What would you say has been your best moment so far?

Hearing my song Honey being played on BBC Introducing London. I was at the cinema and started crying like a baby!

How would you describe your sound to somebody unfamiliar with it?

I usually insert my music in the realm of dark pop. What you can expect to find in my songs is a lot of low end! More metaphorically speaking, I think my songs sound like the end of a night out, when the music is still playing but you’re waiting for the bus home, finally allowed to feel your feelings. It’s glitter and tears, I guess.

What’s your dream “I’ve made it” moment?

Holding a Grammy for Best New Artist in my hands.

We love your latest single ‘Yearn’, what more can you tell us about it?

I think “Yearn” is one of the most representative tracks of where I want to go with FHUR, In terms of sound and mood. It explores the theme of choosing pain over pleasure, which is very recurring in my songs and in the way I face things I guess. It’s about acknowledging that there are many bright paths to follow, but going down the dark one nonetheless. It has very bold lyrics and it was really cathartic to me to make a song so “in the face”, which is very far from what I am!

What else do you have planned for the near future?

I’ll be playing a few gigs in May and June in London (if you can come down, my live dates are at www.fhur.co.uk/live) and then writing and producing new music. I’ve started working with different producers and writers and I’ve been really excited about what’s coming out if it. So definitely make more music and share it with the world!

And finally, who is your biggest fan right now?

I think I have a few biggest fans, aka my friends who religiously come to my gigs, listen to my music and support me, especially when I think that everything is going downhill. There are also people who message me saying that they hope they’ll be able to see me live at some point and I feel so honoured!