The track comes with a similarly lavish and stylish new music video
Armed with a slick hip-hop sound that oozes charisma and a swaggering confidence, daFinchi has done a great job in recent times of establishing himself as a unique quantity in modern music, melding thoughtful production with authentic bars about hard-work, authenticity and life in a way that feels both personal to himself while having more all-encompassing, resonating themes.
The artist’s latest single ‘Who You Are’ is a track that delves into themes like staying true to yourself and being resilient when times get tough in order to reap the rewards later, with every setback and pitfall serving as part of your journey upwards. The track has a similarly slick and stylish music video that reinforces these ideals of success and the finer things in life, doubling down on the message of working hard and ending up with something to show for it down the line. The overall package makes for a viewing experience that feels smooth and absorbing, having a motivational edge that implores you to get your head down, work hard, and see the benefits down the line.




