The track is the first from her forthcoming debut EP, To Those Who Wait.
Maryland-born, LA-based artist Dana McCoy has been riding a stellar wave of form as of late, accentuated by the breakout success of her CLOUT-lauded 2021 release ‘Night After Night’. Since then, the artist has continued to build up steam with the release of ‘Garage Sale’, and now her brand new single ‘Important’.
The lush new single continues to establish her distinctive brand of alternative R&B, feeling sultry and sophisticated in equal measure thanks to the slick, effortless coolness of the instrumental and the artist’s vocals. Themes like empowerment and attention crop up throughout the track, and these ideas of grandeur and people talking about you are bolstered by the cleanness of the sound, with classic backbeats forming the backbone of a multi-layered, nuanced production.
In a statement about the song, Dana says: “Important is the funny clap-back at anyone who’s ever had your name in their mouth. Taking the power back and twisting that attention into a good thing. You’ve made me the centrepiece of your life. Beyoncé said, “You know you that bitch when you cause all this conversation” and this song is my own sort of interpretation of that.”
