The track continues to expand upon the artist’s dark and cinematic aesthetic
On her immersive and distinctive new single ‘IT’S TOO LATE’, Montreal based producer and singer Gen continues to showcase the uniquely dark and cinematic nature of her expansive sound, drawing on genres like UK garage, alternative pop and R&B to craft a sound that feels as atmospheric and ethereal as anything you’re likely to hear anytime soon.
The new single sees the artist venturing into new sonic textures and styles on the track, pushing the boundaries of a sound that has grown a reputation for its limitless and unpredictable nature. There is something of an ambience to the track and its dark, brooding beats that makes for almost hypnotic listening at times, somehow both sparse and packed full of life and ideas, and with a cutting edge and daring nature that ensures that it stands out from the crowd.
Speaking on the upcoming project Gen reflects, “I’m taking exciting and intuitive risks with this project. New textures, soundscapes and visuals are to come with the world I’m creating.”
