‘In the morning’ is the latest release from exciting DIY indie pop upstart yours

The track is the third release from an emerging artist who is thriving doing things his own way.

The track is the third release from an emerging artist who is thriving doing things his own way.

Throughout 2022, Medical doctor Jourdan Harper has begun releasing self-produced and entirely DIY sounds from his home studio under the name yours. With three releases now to his name, the artist has established a distinctive sound for himself and showcased a charismatic and often energetic sound with a lot of merit and fun ideas.

The third and latest of these releases is ‘In the morning’, a bouncy and engaging track that feels as packed with life and excitement as any full band you’re likely to hear. ‘In the morning’ has an indie pop swagger to it that evokes the carefree, dancey vibes of outfits like Two Door Cinema Club and Bombay Bicycle Club (a lot of clubs, I know), fizzing around with reckless abandon and proving to be a lot of fun throughout. The project is the sound of someone expressing themselves and thriving in an environment where they can create whatever they want, and this shines through within the raw energy and engaging atmosphere of the sound, which still has this catchy and accessible edge to it.