‘Fake Friends’ is the infectiously poppy new single from Lo Lind

The cheeky party anthem sees the artist continue to showcase her indelible sound.

The cheeky party anthem sees the artist continue to showcase her indelible sound.

Seattle native Lo Lind is something of an anomaly in the modern music landscape. An artist crafting picture perfect bubblegum pop while taking the reigns of more or less everything creatively, from producing the music to choreographic her live shows, Lo Lind is very much creating sounds in her own image.

Latest effort ‘Fake Friends’ is a fine example of how potent this formula this can be. The track is effortlessly catchy and its production is immaculately glossy and pristine, highlighting the fun and defiant nature of the track and its lyrics. This is commercially-ready pop with broad mainstream appeal.and an electronic cutting edge.

Catchy as hell, well-polished, and unashamedly fun, ‘Fake Friends’ is the dose of exciting electronic pop that we have all been waiting for.