Elias Boussnina pushes against creative stagnation in ‘Come Alive’

The single pre-empts the release of his debut album this spring...

The single pre-empts the release of his debut album this spring…

Rising talent Elias Boussnina returns with ‘Come Alive’, his first outing of 2020. Following in the wake of last year’s R&B bop ‘Boys Don’t Cry’ and the twinned singles ‘Summertime Blue’ and ‘Closer’, the new track marks a shift in sound for the Danish-Tunisian artist.

Moving away from the moodier tone of his debut EP Shameboy, ‘Come Alive’ sees Boussnina embrace euphoric hooks, bold basslines and delicate piano keys. Emerging from collaboration between Boussnina and writer and producer Ronni Vindahl – who has worked with the likes of Kendrick Lamar, MØ and Avicii – the song is a new chapter in his quest to avoid creative stagnation.

“Every time I work with incredible industry talent, I learn something new and evolve as an artist, I love how it stops me from getting stuck in my old routines,” shares Boussnina of his new single. “‘Come Alive’ embraces that change. I was singing in the studio with Ronni and he started playing this epic piano riff and from that point we just knew the song needed to be as huge and emotional as that sound.

“‘Come Alive’ is about being willing to do ANYTHING for something or someone you love. Embracing that all-encompassing feeling is exactly what we wanted to express from the moment Ronnie started playing that monumental piano riff.”

‘Come Alive’ is available now via Universal Music Denmark.