The track is from the artist’s upcoming debut LP of the same name.
Devon-born singer-songwriter Fable is an artist who is rapidly establishing herself as one of the most cutting edge and exciting emerging artist’s in the UK right now, and on her latest single ‘Shame’ she continues to showcase exactly why.
The track is effortlessly, effortlessly engaging from the second it starts. From it’s endlessly seductive beat to its dynamic synths, you are instantly transformed into Fable’s world. Any sense of familiarity of comfort to be found in Fable’s sound is misguided however, as her spectral, transfixing vocals delve into more harrowing themes such as the societal issues that today’s generation faces, such as over-consumption and a media that grows less trustworthy and accountable by the day. Tie this in with a powerfully hyper-fake video that delves into these themes and the package makes for one of the most engrossing and interesting pieces of artist pop in recent memory.
“Shame masquerades as a sleek pop song, but when you unpack the themes it’s uneasy in its skin. I wrote the synth arpeggio first and built the vocal around my beat and brought it to the studio where Jonas Persson and I turned into this sharp, melancholic pop track. It’s about the feeling of impending pressure in the modern world being met with ever increasing resistance to do anything differently.” Fable explains
“I think it’s really important that people take what they want from the video. Our generation needs to relate differently to our history than previous ones, as we try to reclaim our identity, separate from the one history has handed us. Working with my visual collaborator, Matt Hutchings, I wanted to broaden the scope a little more and ask some searching questions about the nature of shame and the state of society right now,”
