Hi Frisco step things up with new release ‘Gold’

The third reason to glue your eyes and ears to this band.

Following the success of ‘Snowfall’ and ‘The War’, East London’s Hi Frisco have made quite the hat trick with new effort ‘Gold’.

With some serious nods to former psych-beauties such as MGMT, ‘Gold’ is a big release for the band. With a massive production that demands attention, from the drums to the synths there’s a lot of power in this track.

Speaking about the track, Hi Frisco explain, “Initially, Gold was way out of character from the songs we’d been writing. The main thing we wanted to avoid in taking it forward was making it too overtly rock. We wanted it to be more weird/blown out, than heavy. Henry says that lyrically, the song is a lament about trying and being knocked back, by myself and my own insecurities. The chorus line ‘as pure as snow, as strong as gold’ is having that innocent blind ambition to make it all work out somehow, the seeming invincibility of youth, and unwavering drive which I always struggled with. For me, it’s a song of aspiration.”

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